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7 Really Awesome Places For Your CPA & Accounting Practice To Distribute Press Releases

Promoting your accounting firm can be fairly tough. Press releases are a pretty terrific way for regional CPA and tax prep firms to let people know about their services. But where can you submit them without having to go broke? Here are the top places websites for Accountants and other online corporations to submit press releases without spending a lot of dough.

1. Local News Sources

Newspapers, magazines, and other local media can be identified using a simple online search. Two of the most effective methods of searching are using Google Maps and doing a simple search. When using a search engine type to find local newspapers type in the word “newspaper” followed by your city and state. If you decide to use Google Maps, then type in your location, say, “Winooski, VT” and enter the term “newspapers” in the “Search Nearby” box.

The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. To find out how to submit a press release for your accounting firm search their website or call the contact listed.

2. BusinessWire.com

Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.

3. PRNewswire.com

Another large online newswire service is PRNewswire that distributes press releases to journalists at local media outlets such as newspapers and television. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.

4. PR Web

PRWeb is another large press release distribution service. It is better for search engine optimization or SEO than the other newswire services, which makes it perfect for promoting CPA websites. The trick is to take advantage of the website’s link function. When you submit a press release to PRWeb, always include a link to your CPA website because when it is distributed to a news agency the link will remain intact giving your website a valuable backlink

5. NPR.org

NPR is a news bureau with member stations throughout the US in both urban and rural locations. NPR accepts press releases through their Contact Us page.

6. Local Press Releaser

Some press release services use CMS (Content Management System) that uses Google Maps API so that it’s easy to find local accounting firms in their area. LocalPressReleaser uses this system.

7. PR Leap

PRLeap recently made the shift to a “Social Media Press Release”, which is specifically optimized for CPA and accounting firms and other firms that use social media. Although a social media press release doesn’t use the same style as a normal press release, it’s still useful in spreading the word about new services and beneficial tools that CPAs offer clients during tax season–and social media followers are always interested in cutting edge news.

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