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Home Based Businesses – The Advantages Of Getting A Toll Free Number

One of the largest obstacles that home based businesses face is the lack of a physical storefront. A visual storefront provides validity to a business’s reputation, and consumers like dealing with businesses that can ‘be seen and touched’. Having a toll free phone number helps create a virtual storefront for home based businesses.

Another benefit of having a toll free number is that you can keep the same number whenever you move house. If you have just a standard landline number, it will be tied to the house / area that you live in. If you wanted to move to a different area, then you would have to get a new number, and any customers who you can’t pass your new number onto will be lost. There are no such problems with toll free phone numbers, which you can keep even if you move to the opposite end of the country.

From a marketing point of view, stating a toll free phone number on promotional material is advantageous. Using a toll free phone number on company literature highlights the business’s credibility. The public see businesses that have a toll free phone number as a legitimate establishment. According to research, businesses that have toll free numbers are 30% more likely to receive calls than those businesses that advertise without such a number. That percentage is even higher if the business owner chooses a vanity number, which is a toll free phone number whose last seven digits spell out the name of the business or the name of a product that the business sells.

You might think that potential customers wouldn’t be bothered about paying for the call themselves, after all, it only costs 10 cents or so, right? Well, the point is that however cheap a phone call might be, it does cost something, and even if it’s just a few cents, that’s enough to lose the ‘free’ tag. People love free stuff and they love the people who give them free stuff. Physiologically, it makes a difference. It shows you care and shows that you are really trying to reach out to people.

There is a common misconception amongst home based business owners that toll free numbers are for ‘big’ businesses only, and that they are too expensive for the ‘small guy’. That is really not the case at all, and there are actually packages available that specifically target businesses that operate from homes. With the competitiveness that exists in the telecommunications industry, you can be sure of getting a great and affordable deal if you look around for it!

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